Digital workplace

What to consider when using digital workplace data and insights

Digital workplace
Digital workplace

What to consider when using digital workplace data and insights

According to Open’s Digital Workplace Panel, people analytic skills and getting the job done faster, easier and better are key when activating data from your digital workplace.

Edited by: Anna Porko, Brand Innovation Manager (September 04, 2019)

Digital Workplace Panel

Our Panel is a group of experienced, curious and passionate digital workplace leads from some of Denmark’s largest companies – PANDORA, GEA, LEO Pharma, VELUX, DFDS, Haldor Topsoe, Dupont and Arla, amongst others. The panel meets bi-monthly for a couple of hours of inspiration and knowledge on how to get the most out our digital workplaces.

Every time the Panel gets together, a topic sets the direction for the meeting. This time the topic was: ‘What to consider when using the data and insights your digital workplace brings to the table’.

In the illustration below, you’ll find some of the take-aways from this meeting. Hopefully, you’ll find them a great help when you’re looking into the data and insights your digital workplace can provide you, your team – and the organization as a whole.

Digital workplace
Digital workplace
Digital workplace

Although, digital workplace focuses on our internal workflows and the changes in them, their adoption and people’s needs, it is important to remember that it also ties directly into our customer experience – as the customer experience is created by your employees. Hence, the need for focus.

Interested in joining the expert Panel?
If you’re heading the digital scene in your organization, maybe our Digital Expert Panel might be interesting for you to join too. You are very welcome to contact Andreas Ringsted who facilitates the panel.

You can reach him at +45 26 62 98 99 or by sending him an e-mail at [email protected].

About Open

Our approach

We believe that creating curiosity, encouraging active involvement, and sharing progress and successes is what engages employees.

Our Inspire-Act-Share engagement model is at the core of everything we do.

What we do

We empower employees. We boost local decision making by providing employees with business insight and sense of direction required to make the right choices in everyday work.

We create purpose by ensuring high employee engagement and performance by translating business strategies into meaningful and purposeful messages that employees can relate to.

We unite organizations by enabling the organization to function as one efficient organism by building bridges that tie the organization together, breaking down silos and hierarchies.


Employee experience

Employee experience on the agenda

Employee experience
Employee experience

Employee experience on the agenda

Employee Experience is most certainly on the agenda for the approx. 50 communicators that attended. These professionals hail from Denmark’s largest companies present at our ChangeComm event this past Thursday in Copenhagen.

By: Kristina Malther, Managing Director, Open CPT (June 1, 2018)

Employee Experience is a way of working across functions to create not only engagement, but also heighten performance and improving the customer experience.

Employee experience

Three key take-aways from our speakers:

  • Focus on improving the ‘moments that matter’ to employees. The ‘moments that matter’ are at the very core of the Employee Experience in your organisation and the best place to start.
  • Just-do-it! Rather than waiting to come up with the perfect solution. It is a large field, and one that can seem overwhelming, but now is the time to experiment and learn as you go.
  • Be truly curious about the people who work in your organisation to match their needs and wants. Too often we are more concerned with what we think people want, than actually listening to what they really want.

Want to know more about Employee Experience and how to approach it from an employee communication perspective? Get in touch.

 

Employee communications – About Open

Our approach

We believe that creating curiosity, encouraging active involvement, and sharing progress and successes is what engages employees.

Our Inspire-Act-Share engagement model is at the core of everything we do.

What we do

We empower employees. We boost local decision making by providing employees with business insight and sense of direction required to make the right choices in everyday work.

We create purpose by ensuring high employee engagement and performance by translating business strategies into meaningful and purposeful messages that employees can relate to.

We unite organizations by enabling the organization to function as one efficient organism by building bridges that tie the organization together, breaking down silos and hierarchies.


Power of video in employee communication

Add true power to your next 'talking head' or event video

Power of video in employee communication
Power of video in employee communication

How to add true power to your next event video or 'talking head'

Video series: The power of video lies in the content, intention, and delivery, not in the tool itself. If you are new to shooting videos these tips can help you make your next ‘talking head’ or event video more engaging.

By: Simon Charles Quintal, Senior Creative Advisor & Video Specialist (February 9, 2018)

To many, video production feels like something reserved for digital natives or professional production houses. However, you can tap into tried and tested knowledge behind this elusive craft or art form that can help you to understand and utilize the power of video in your corporate communication.

Video is just a technology as a pen is a tool. You can point a camera at a blank wall and call it a video but that does not make it interesting in itself. The video is not interesting. Content, intention, and delivery is what makes it worth your audiences’ time. Done right, corporate video can communicate more than just information. The sum of the whole is so much more than each part on its own. But it requires preparation, ideas, and a dose of risk-taking.

Create memorable and impactful moments

Chances are that your first ventures into video are recording an in-house event such as a company day, conference, or staff meeting. Something you want to remember and be able to share afterward. Just like that video of your 4-year-old interpreting songs from The Lion King.

The other video production you likely will be involved with is ‘the talking head’. A form of an interview, maybe with your CEO, that delivers a message to be shared with the organization. Something that should have an impact and a feeling of passion for the message. Just like The Lord of the Rings, produced by 4,000 people working on it for two years full time – a beast of technology, story, drama, and effects. Almost.

Both video formats are safe because they do not necessarily require any real consideration of style, story, or packaging. But you should always take a moment and think about if that is what you really want. Does it have the impact you wanted? Is it memorable? Does it encourage your organization to engage with the message and maybe even be moved so much to take action?

1) The event video

Okay, your next project might be to document an event or a meeting. The word document means to record everything and keep it for later. But the novelty wears off very quickly and from a technical stand video takes up a lot of space on a hard drive. Sorting through hours of footage can be daunting. In a corporate setting, there might be limited value in communicating look-at-what-happened in a 1:1 ratio. When was the last time you spent your evening watching a two-hour staff meeting filmed with a stationary camera?

So, add layers, context, voices, questions, and critique to the mix, and boil the entire video down to 3-5 minutes. There is a good chance that the viewer might have questions or reservations about the subject matter. Your audience cannot ask the questions to the event. It is your job to ask the questions in the video through interviews, a host, or graphics added afterward. The crux of the matter is that the video needs to be thought of as video utilizing the strengths instead of the limitations. Again, we connect with people, with intention, story, honesty, authenticity, and delivery. Make the five minutes count.

2) The talking head

Reality often plays out like this: You are recording a ‘talking head’ with your CEO. She received a script a few minutes in advance – written by someone in communication. She changes the wording a bit to make it hers, but in essence, she is rehashing a corporate message created by someone else. If making a video is a new venture, then just seeing the CEO in front of a camera might be interesting but lack of training and commitment makes it a disengaging experience for the audience. Or even worse, it becomes awkward and cringeworthy.

Where video and messaging shines is when you feel the person in front of the camera, when the spoken words and the body language are soaked in honesty, intention, and focus. Sure, being very articulate helps but it is far from being the most important element to a good talking head video.

A talking head video can be really powerful because of its intimacy. For a few minutes, you have the audiences’ undivided attention. Think about how powerful that is. Two minutes to deliver a message so important that it was worth the money and time to produce. Encourage storytelling, putting a personal spin on it, personal experiences, examples and most importantly, talk about something that matters. It is not easy and it requires practice. But it is worth it when the viewer has a feeling of being told something important by someone who cares about the message.

Next level after event videos and ‘talking heads’

If your organization is responding well to video, the next level is to actively use video as a way of communicating stories about the company and its employees. Examples of this could be a core story video and impact videos featuring employees and customers. It could be small interviews, portrait films, or animation.

If video, or rather the people making it, communicate with authenticity, commitment, and a true intention to share an important message, then video can be an exceptionally powerful way of reaching employees and be the glue that binds your communication efforts together.

More about this in the next article in our series about impactful videos.

Video is more than a tool and pressing the right buttons. Video is visual storytelling. In the next weeks, we have a special focus on corporate video and the impact videos can have on your employee communication. This article is the first in this series. Stay tuned.


Social media in internal communication

A guide for using social media in internal communication

A guide for using social media in internal communication

The use of social media in employee communication continues being a hot subject, and is still a mystery to many. Download Open's publication on the subject, and maybe you will fetch a couple of tricks.

By: Cristina Gavrila, Communication Specialist (2 February 2017)

Social media is currently at the top of many internal communicators to-do lists, and it is the hot subject on various blogs and discussion forum for internal communication. But why should companies invest in internal social media? And how should they get started using these tools?

This guide was developed in collaboration with communicators from Carlsberg, Arla, GEA Process Engineering and Christian Hansen during 2013 to 2014, and while some of its content has become outdated by now, its core value has been preserved due to its lively examples and strategic guidelines on using social media for employee communication.

Download publication

Employee communications – About Open

Our approach

We believe that creating curiosity, encouraging active involvement, and sharing progress and successes is what engages employees.

Our Inspire-Act-Share engagement model is at the core of everything we do.

What we do

We empower employees. We boost local decision making by providing employees with business insight and sense of direction required to make the right choices in everyday work.

We create purpose by ensuring high employee engagement and performance by translating business strategies into meaningful and purposeful messages that employees can relate to.

We unite organizations by enabling the organization to function as one efficient organism by building bridges that tie the organization together, breaking down silos and hierarchies.