New technologies are making their way into our private and work lives. Virtual reality (VR) is no longer the realm of gamers and technology geeks alone. Instead, we see more and more marketing, communication, and education employing VR and augmented reality (AR).

With this evolution of VR we see a new, innovative and engaging communication channel emerging – but what can it do, when, and what should you use it for, and how expensive and difficult is it really? What about the ROI – is it worth it all?

Speakers:

Michael Neidhöfer
The CEO of ZREALITY, the provider of the world’s first marketing platform for XR apps & content, Michael is a serial entrepreneur who has successfully built several companies in his past, such as Netbiscuits, one of the largest mobile application platforms worldwide. Michael’s key expertise is building hyperscaling B2B SaaS/Cloud platforms and digital business models. Michael also supports several technology start-ups as a Business Angel and Advisor. He has been nominated 3 times as “Entrepreneur of the Year” in Germany.

Andreas Ringsted

The Head of Digital Experience at Open, Andreas has worked for +15 years creating engaging communication and experiences in external and internal communications, developing campaigns and initiatives for a long list of clients like the United Nations, the European Union, Pandora, Carlsberg, Georg Jensen, and Microsoft. Always at the forefront of technology and looking for innovative solutions, Andreas advises clients on digital solutions, across organizational levels and functions.