Open Talks: The conversations behind meaningful change
There’s a lot we can learn from a transformation once it’s finished. But some of the most useful conversations happen around everything that happened in between.
What worked? What didn’t? What changed along the way? And what would you do differently if you had to do it all again?
That’s the thinking behind Open Talks, our monthly conversation series bringing together clients, experts, Open’ers and other people working with change.
Watch or listen to our latest episode here:
Open Talks has existed at Open before. This time, we’re bringing it back with a clearer purpose: to create space for open, practical conversations about what meaningful organisational change actually looks like when you’re in the middle of it.
Sometimes our guests will be with us in the studio. Sometimes they’ll join from the other side of the world.
The important bit is the conversation.
Less “here are the five things you need to know about change”.
More “here’s what happened when we actually tried it”.
And we’re starting with AI
For our first conversation, Mia Thinggaard is joined by Martin Butler Christensen, Business Product Owner at Danish Crown, to talk about a challenge many organisations are facing: How do you introduce and anchor AI when everyone in the organisation is starting from a different place?
When Danish Crown introduced employees to Copilot chat, enthusiasm wasn’t necessarily the problem.
Turning that enthusiasm into everyday behaviour was harder.
Some employees were already experienced with generative AI. Others had barely used it. Traditional training quickly showed the problem: what felt too easy for some felt too difficult for others.
So Danish Crown, together with Open, took a different approach.
Employees could assess their own AI maturity before joining different learning journeys designed around their starting point.
And that leads to one of the central lessons from the conversation: One size does not fit all.
Not when people have different levels of experience, confidence and understanding.
And probably not when we’re communicating change more broadly either.
From knowing to doing
There’s another part of the conversation that stuck with us.
As Martin says: “If we don’t change the habits, I don’t think we change anything.”
Because knowing that a tool exists isn’t the same as using it when you’re busy on a Monday morning.
The conversation explores how Danish Crown used smaller learning moments, practical prompts, live sessions, creativity and voluntary participation to help people actually start using Copilot in their own work.
And there were encouraging signs that it was working. Danish Crown saw increased prompting intensity among participants, particularly among employees who had started with the least AI experience.
But we’ll leave the rest of that conversation to Martin and Mia.
Want to go deeper into the project itself? Read the full Danish Crown case study here.
https://weareopen.eu/case-studies/danish-crown-personalised-ai-adoption
Prefer to listen? You can also find Open Talks on Spotify .
Open Talks 🎙️
Where change makers talk openly.

